Once you’ve made the important decision to create (or update) your business’s online presence, another weighty choice is waiting in the wings: Who are you going to task with this crucial project? There’s certainly no shortage of options these days. An abundance of choice, however, doesn’t make the decision any easier. Should you opt for […]
There are good websites, and then there are great websites. There are sites that get the job done, and then there are sites that make you pause for a moment and whisper, simply, “cool.” As the digital ambassador of your business, it’s best if your website falls into the latter category. But what is […]
Your logo is no small thing. A good logo becomes synonymous with your brand. It captures the essence of what you stand for and what makes you unique. A good logo works its way into the memories of your customers, without pushing its way in. It’s unforgettable yet unpretentious. Golden arches, the silhouette of a […]
When it comes to digital marketing, the best strategy is to go to the source. And when you consider that 60 to 70 percent of your website’s traffic will come from search engines, targeting this wellspring of potential customers is a no-brainer. Search engine marketing (SEM) falls into two basic categories, organic and paid. The […]
Every business, no matter how large or small, is a brand. And brands express themselves in a multitude of ways. On the one hand you have verbal expression—the words that comprise your message and the voice in which it’s conveyed. And on the other hand you have visual—the colours, images, symbols, typography, and layout that […]
Ask any copywriter and they’ll be happy to tell you: “content is king.” Sure, such an assessment might be the product of professional bias, but that doesn’t mean there isn’t some truth behind it. Content is, at the very least, critical. It plays a central role in all of your marketing efforts—both digital and traditional. […]